ATIS I-0000077

The journey to the future marketplace will be shaped by many factors. For the Information and Communications Technology (ICT) industry, these factors are no longer confined to technology developments within this core market sector, as services and applications are increasingly intersecting with many vertical industries, and consumer expectations are becoming extremely customizable in focus. The industry's collective challenge is to lay the groundwork for a future set of services and business models that can be enabled through advanced network capabilities and forwardthinking collaboration. This vision is the basis for the future network-enabled marketplace.